Asda launch clothing line for breast cancer patients

A charity and supermarket plus size waist cincher have teamed up to provide a range of nightwear for breast cancer patients.

Breast Cancer Care have partnered up with Asda George to create a line of affordable nightwear for those receiving or recovering from treatment.

Believed to be the first of its kind, the sleepwear has a lot of features tailored towards those undergoing or recovering from treatment.

Asda George worked closely with the charity and women who had been affected by breast cancer to design the line.

Features include tops with open backs to allow access for tubes during treatment; inner mesh supports for prosthetic breasts and adjustable ties on waistbands for extra comfort while scarring heals.

Samia al Qadhi, chief executive of Breast Cancer Care, said: “Breast cancer changes everything, especially your body. Surgery scars or losing a breast can affect how a woman feels about herself.

“Women can feel nervous about shopping for new bras after these physical changes and many are concerned about wearing the right bra so it can be daunting to know where to start.”

Asda George will also be launching a clothing, underwear and swimwear line for breast cancer patients.

Ms Qadhi added: “This range of underwear, swimwear and sleepwear could make all the difference and may help many women to regain their confidence.”

A donation from the Tickled Pink range at Asda George will be donated to Breast Cancer Care.